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AI is telling the world who you are... Is It Getting It Right?
Brands Don’t Just Compete Anymore. They’re Chosen.
The orbit report
Search
If AI Decided Who Wins, Here’s Who Would Disappear
Artificial Intelligence Optimisation (AIO) is the new frontier of digital visibility. While SEO fights for scraps in search results, AIO ensures your brand is discoverable by AI systems like ChatGPT, Claude, and Perplexity. This is the shift you can’t afford to ignore.
Purple Orbit
Aug 21
Most Businesses Fail This AI Search Test. Would You?
AI is already deciding who wins in search. The scary part? Most businesses don’t even realise they’ve already failed the test.
Purple Orbit
Aug 14
AI Overviews on Google Are Wrong. Here’s How to Take Control of Yours.
Google’s AI Overviews are now deciding which businesses get seen, and which get skipped. If your brand is misrepresented or missing entirely, you’re not alone. This article breaks down why it happens and how to take back control.
Purple Orbit
Aug 5
The AI-Optimised Business Card Test: Could You Explain What You Do to ChatGPT in One Prompt?
If AI can’t understand what your business does in one prompt, you’re already behind. This post introduces the AI Business Card Test — a simple way to check if your brand is ready for the age of machine-led search and discovery.
Purple Orbit
Jul 4
Why Traditional SEO Is Dead (And What Comes Next)
For years, ranking on Google was about keywords, backlinks and blogging until your fingers bled. That playbook built businesses. But...
Purple Orbit
May 30
10 Wild Ways People Are Using AI Right Now (And What It Means for Your Business)
10 Wild Ways People Are Using AI Right Now (And What It Means for Your Business) Artificial Intelligence isn’t the future. It’s the...
Purple Orbit
May 28
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