10 Wild Ways People Are Using AI Right Now (And What It Means for Your Business)

10 Wild Ways People Are Using AI Right Now (And What It Means for Your Business)

Artificial Intelligence isn’t the future. It’s the present. From casual use at home to cutting-edge hacks in the workplace, people are finding creative, strange and surprisingly effective ways to use AI.

And for businesses? That means opportunity.

Here are ten of the wildest ways people are using AI today – and what it means for you if you’re trying to grow, compete or just stay relevant.

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1. Writing Tinder Bios and Texting Their Dates

Yep, people are outsourcing flirting. Some use ChatGPT to craft bios, while others get it to rewrite texts to sound more charming or mysterious. It’s awkward, maybe a little sad – but undeniably effective.

What it means for business: If someone’s using AI to get a second date, you can bet they’ll expect your brand’s emails to sound just as personal. AI can help you hit the right tone in every message, across your entire funnel.

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2. Creating Deepfake Voice Notes to Prank Friends

AI tools like ElevenLabs and PlayHT let people clone voices and send disturbingly accurate fake voice notes. Sometimes it’s funny. Sometimes it’s a scam.

What it means for business: AI voice is here. It’s time to explore how your brand could use voice tech – from AI sales assistants to 24/7 customer support – before the scammers do.

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3. Planning Trips with AI Travel Agents

Instead of trawling Skyscanner and blogs, people are asking AI for full itineraries. Some tools even book the flights and hotels for them.

What it means for business: Your customers are getting used to smart, automated service. If your website still asks people to “call for a quote,” you’re already behind.

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4. Using AI to Win Trivia Nights

Is it cheating? Probably. But some people are quietly using AI to look up answers at pub trivia or while watching quiz shows with mates.

What it means for business: Real-time knowledge is a superpower. Businesses using AI to surface fast answers (e.g. in customer service, sales training or internal ops) are already outperforming those that don’t.

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5. Generating Fake Receipts to Get Refunds

A few people are using AI image tools to create fake receipts or documents. It’s fraud – and it’s happening more than you’d think.

What it means for business: If you handle payments, bookings or reimbursements, AI-powered fraud detection needs to be part of your stack. It’s not optional anymore.

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6. Creating Entire YouTube Channels Without Showing Their Face

People are scripting, voicing and editing entire YouTube channels using AI – no camera, no crew, no actors. Some are racking up millions of views.

What it means for business: Your content marketing can go further for less. If you’re not using AI to scale content (videos, articles, reels), you’re leaving reach on the table.

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7. Cloning Their Boss’s Voice to Call in Sick

It’s been reported. Workers using AI voice to impersonate managers or create fake alibis. It’s extreme – but technically doable.

What it means for business: Deepfake tech is becoming democratised. Now is the time to set internal security policies and explore biometric or behavioural verification tools.

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8. Making Music with Famous Artist Voices

AI Drake. AI Kanye. AI Freddie Mercury singing meme songs. It’s all out there – and in some cases, it sounds scarily real.

What it means for business: AI creativity is blowing up. If you’re in media, branding or product development, you should already be testing AI for audio branding, sonic logos or dynamic voiceovers.

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9. Teaching Their Pets to Respond to AI Prompts

Some pet owners are using AI to create soundboards or training routines. One even taught their dog to respond to an AI voice command that said, “Get the ball.”

What it means for business: The consumer tech bar is getting higher. If AI can train a dog, it can guide a customer through a form. Think smart automation for onboarding, training or support.

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10. Building Fake Online Personas to Earn Passive Income

There are Reddit threads dedicated to this. People are building full fake identities – photos, bios, voices – using AI, and monetising them via OnlyFans, writing gigs, or affiliate marketing.

What it means for business: Trust is the new currency. As the internet floods with synthetic content, businesses with genuine brand voice, verified reviews and real expertise will stand out.

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The Bottom Line

The public is experimenting with AI faster than most businesses are. That’s the wake-up call.

Whether it’s writing content, engaging customers, scaling service or protecting your assets – AI isn’t optional anymore. The tools are here. Your competitors are already using them. The question is: are you?

If you want to know which of these wild AI tactics could give your business an unfair edge – reach out. We’ll help you future-proof it.