AI Overviews on Google Are Wrong. Here’s How to Take Control of Yours.

Google is quietly rolling out AI Overviews;

summaries at the top of search results that answer a query before anyone clicks.

Sounds helpful, right?

But what happens when the AI gets it wrong?

Even worse; what if it ignores your business entirely?

What does AI say about your business?

Welcome to the new reality of search: your visibility no longer depends on ranking first. It depends on whether Google’s AI thinks you’re relevant at all.

What are Google AI Overviews?

AI Overviews are Google’s way of answering search queries with a short, machine-generated paragraph instead of showing a list of blue links. They pull from multiple sources — blogs, websites, FAQs, structured data — and aim to deliver a “complete” answer.

Sometimes that answer includes your brand.

Sometimes it doesn’t.

Sometimes it includes your competitors.

Sometimes it flat-out hallucinates.

And in this AI-led search experience, your brand doesn’t get a right of reply.

Examples of where it’s going wrong

• A cafe in Melbourne is described as “permanently closed”... despite being open.

• A law firm’s AI Overview entry cites a ten-year-old forum post.

• A national e-commerce brand is completely missing, while smaller competitors show up.

These aren’t SEO issues. They’re AI visibility issues.

Why it matters

AI Overviews are click suppressors.

If your business isn’t included, or is misrepresented, the user may never scroll further to find the truth.

And because these summaries are machine-generated, they rely heavily on structured content, consistency, and relevance — not just backlinks or blog volume.

This means traditional SEO alone won’t fix the problem.

How to take control (and why most businesses can’t DIY this)

Most AI visibility issues are hidden from view.

They’re not in your rankings. They’re in your structure, your clarity, and how AI interprets your brand.

Here’s what we look for in an AIO audit:

1. Are you using structured data in a way AI can actually read?

Many websites have schema markup, but it’s broken, shallow, or irrelevant. We check if it’s working, and if it’s aligned with what you want to be found for.

2. Does your content make sense to an AI assistant?

Vague messaging and jargon-heavy pages confuse both customers and machines. We test how your site reads in real-world AI prompts.

3. Are you being cited — or skipped — in AI Overviews?

We search the queries your customers use and track whether your business is being included, misrepresented, or ignored completely.

4. Are there signals of trust, freshness and authority?

AI pulls from current, credible, and relevant sources. If your content is stale or missing key trust signals, you’re not in the conversation.

You won’t see these problems in a standard SEO report.

AI Overviews don’t care about keyword density or domain authority.

They care about structure, trust, clarity and freshness... at scale.

If you’re not sure how you’re showing up in AI-led search, that’s what we’re here for.

We’ll run the audit. You’ll see exactly what’s working, what’s invisible, and what to fix first.

Because the AI revolution isn’t coming. It’s already changing how people find your business.