Would AI Swipe Right on Your Business?

Most business websites are basically terrible dating profiles.

They say too little, or they say the wrong things. They ramble about themselves instead of showing value. They forget the basics that make someone want to take the next step.

And now, AI is the one doing the swiping.

AI Is the Matchmaker Now

When a customer asks a chatbot or search assistant for a business, AI introduces them to a shortlist. If your “profile” (your website, schema, content) doesn’t make sense to the algorithm, you don’t even get in the room.

Would AI swipe right on you?

You might be great in person, but if AI doesn’t understand you? Left swipe.

The Red Flags AI Sees

• Vague bios: Pages without structured data, missing schema, or sloppy descriptions.

• Old photos: Outdated blogs, decade-old product pages, and forgotten FAQs.

• No effort: Businesses that never bothered to explain what they do in plain, machine-readable terms.

To AI, that screams: “Not worth introducing.”

Who Gets the Swipe Right

The businesses that win are the ones with:

• Clear, structured profiles: Schema, metadata, and copy written for both humans and machines.

• Fresh content: Regular updates that tell AI you’re alive and relevant.

• Signals of trust: Reviews, FAQs, case studies, and authority content woven into your profile.

It’s the difference between: “Local business, open since 1999.” and;

“An award-winning agency helping 500+ clients optimise for AI search with measurable results.”

Guess who gets the intro?

Final Thought

Your customers aren’t swiping through Google results anymore; they’re meeting you through AI. And AI only introduces the ones it trusts.

So would AI swipe right on you?